About This Project

The Sneaky Sugar Scoundrels! is a book that I am currently writing, illustrating, and designing to help children make better food choices, to be able to identify sugary foods, and to do it in a way that is easily understood and funny! A complete visual branding system was developed for this project in addition to the book, including a logo, color palette, font selections, Augmented Reality (AR) posters, a mock-app and mobile game, an illustrated set of characters, and persona/market research.


Shown: “The Sneaky Sugar Scoundrels!” Die-cut Front Cover, Spread 1: Camouflaged Sugar, Spread 2: Interactive Pop-up Spread, the Sugar Scoundrel Squad Illustrations, Augmented Reality (AR) Billboard Poster, Mobile App and Game