Category
BrandingII
Tags
Creative, Digital, Media, Print, Visual
About This Project

The concept for the Highlights rebranding graduate student project was to improve upon the existent brand, by improving the “look and feel” that is more on-trend, hip, and fresh. I redesigned the logo, color palette, font options, and proposed new markets which Highlights could expand into. The goal was to appeal to a more discerning parent demographic. The new Highlights is more minimalistic, fresh, elevated, and educational. It also appeals to the more environmentally conscious, educated, and socially aware.

 

Shown: Highlights, Rebranded (Graduate Project) Book 1 / Visual Strategy Guide, Book 2 / Visual Development Guide, Book 3 / Visual Standards Guide, Spread 1: Brand Soul Keywords, Spread 2: Logo Anatomy, Spread 3: Persona Research, and Spread 4: Brand Expansion Product Concepts